22.9K accounts from Hello Cake (hellocake.com) were exposed in this breach. Besides email addresses, it included dates of birth, names and phone numbers.
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Dates of birthEmail addressesNamesPhone numbersPhysical addressesPurchases
In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach. The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.
Source: Have I Been Pwned (CC BY 4.0)